Credo Beauty

Credo is a clean beauty retailer that has the most rigorous standards in the industry. As the brand transitioned through a rebrand, From was brought in to update the social strategy and programming.

Services
Social content audit & strategy
Creator brand guidelines
Campaign social

Key Collaborators
Creative Director, Credo: Marney Kerr
Art Director, Credo: Marcella Denigris
Editorial Support: Taylor Dediego

Select slides from our social content audit. We evaluated six months of content to understand the breakdown of subject matter across the brand’s social content, then made recommendations to streamline the content pillars and clarify how each is visually supported. Research on the social landscape as well as brands to look to for inspiration and why was also a meaningful outcome of this project.

A brand-and-creator-facing guide to capturing branded content for Credo channels. Being that the brand was in a creative transition, our goal was primarily to visually streamline content coming from brands and creators. Our recommendations focused on minimal environments that let the products shine, guiding the language used to talk about products, and creating a consistent look

Social audit & content strategy

At the time From was engaged, Credo had been through a more minimal rebrand already, but their social strategy was missing the mark. Our content breakdown and subsequent strategic and visual recommendations helped shape a more meaningful—and branded—social presence.

Sample social posts from this campaign.

Earth Month Campaign

Art direction and content strategy for Credo’s Earth Month ‘23 campaign focused around packaging sustainability. We prioritized teasing out impactful data and clear, educational information about a topic subject to much misinformation. Additionally, we wanted to interject subtle reminders of why sustainability matters with beautiful moments from nature.