If & When
Building a more robust brand world around a core ingredient.
Services
Brand Refresh
Template Design
Original Logo designed by Russell Gibbs
The Brief
An emerging CPG brand crafting preserved Meyer lemon paste—a unique and first of its kind product. We partnered with the founder, Carla DeLuca, to refresh some of the branding and empower the team with an updated, cohesive set of marketing templates.
Our approach for this brand refresh was rooted in bold simplicity, much like the product itself. We kept the design rooted in typography and color pairings, with Meyer lemon iconography peppered in to reinforce the core ingredient.
Typography
Season Mix by Displaay Type Foundry
GT America, Standard & Condensed by Grilli Type
The color palette was refined to evoke the colors of Meyer lemons and the California coastline, both of which are core to the brand’s story.
