Pipette

Since 2019, Pipette has been crafting clean, safe, and sustainable bath and body essentials for the whole family. From Studio was engaged to concept and art direction Earth Month and Mother’s Day campaigns in Spring ‘22.

Services
Campaign Art Direction

Earth Month

The brief centered around showcasing Pipette’s all-natural, baby-safe ingredients alongside key product selections. The art direction built on their plant-based formulas by incorporating Earthy textures and tones in addition to an array of botanical elements.

Credits
On-Set Art Direction: Leonie Cicirello
Creative Direction: Margaret Park
Photographer: Kat Borchart

Mother’s Day

The tone of this campaign was more subtle, tranquil, and sophisticated. We crafted this visual direction in an effort to center moms on mother’s day, which felt especially important for a brand that is primarily crafted with kids and babies in mind.

Credits
Creative Direction: Margaret Park
Photographer: Alice Gao