If & When

An emerging CPG brand crafting preserved Meyer lemon paste—a unique and first of its kind product. We partnered with the founder, Carla DeLuca, to refresh some of the branding and empower the team with an updated, cohesive set of marketing templates.

Services
Brand Refresh
Template Design

Earth Month

The brief centered around showcasing Pipette’s all-natural, baby-safe ingredients alongside key product selections. The art direction built on their plant-based formulas by incorporating Earthy textures and tones in addition to an array of botanical elements.

Credits
On-Set Art Direction: Leonie Cicirello
Creative Direction: Margaret Park
Photographer: Kat Borchart

Mother’s Day

The tone of this campaign was more subtle, tranquil, and sophisticated. We crafted this visual direction in an effort to center moms on mother’s day, which felt especially important for a brand that is primarily crafted with kids and babies in mind.

Credits
Creative Direction: Margaret Park
Photographer: Alice Gao